Welcome to Razorfield
Brand & Creative —Crafting Engaging Experiences
About Me
Hello! I’m Pen, a brand and creative manager based in Vancouver with over a decade of industry expertise. While brand and content are my specialty I am also very experienced in their application via demand generation and broader marketing activities.
Areas of Excellence
Engage How You Want.
Crafting a modern, user-centric digital footprint I can help your organization engage with customers and prospects where they are to present your brand and value proposition to existing and new customers..
Brand Storytelling.
Telling the story of a brand is about showing that story. Through physical and digital means, I can help you present your values, story, and differentiators in a compelling and engaging manner..
Measure Twice, Cut Once.
Vanity metrics are only useful in showbiz. Chart your goals for awareness, recognition, recall, conversion, and revenue and then meticulously measure and adjust for success.
Why Work With Me?
Extensive SaaS and Software Experience
Over the course of my career, I have worked with some of the best known and exciting software and technology organizations in industries as varied as ERP software, POS solutions, HR analytics, Business Intelligence, Entertainment and more.
Result Based Creative Direction
While brand and design are my first love, I’ve been involved in aspects of marketing that they serve: Demand Generation, Product Marketing, Press & Analyst relations, Events, and Partner Marketing.
15+ Years experience
With over a decade of experience in marketing and brand management, I have developed the skills and knowledge to tackle even the most complex projects. I’ve honed my craft across diverse industries, delivering successful solutions for businesses of all sizes.
Customer Focussed
Your satisfaction is my top priority. That’s why I’m available around the clock to answer your questions, address your concerns, and provide ongoing support. You can count on me to be there for you throughout the entire project lifecycle and beyond.